BTS Technologies

BTS Technologies’ Solution Approach to Communications Solutions

BTS Technologies has long been at the forefront of telecommunications whether it be technology, customer needs, future trends, or business innovation.  BTS Technologies’ approach to this market place shift is to focus on solutions.  The early 21st Century will be about the convergence of voice and data along with how to harness the power of convergence. 

Convergence has already begun to change customer business models and customer needs.  BTS Technologies has observed this change and has shifted focus towards customer solutions.  In the end, what are customers truly looking for – a way to solve and/or improve business issues that they face on a daily, weekly, and/or monthly basis.  Solutions are what solve customer problems.  Solutions are what help a customer cut costs, increase revenue, protect market share, and enable them to compete in a volatile and changing market place.

BTS Technologies understands the paradigm shift that has occurred in the marketplace.  Customers want a vendor/partner that understands their needs.  It’s not about telephone system features any more.  These telephone system features are now considered inherent.  It’s all about solving customer pain points and helping the customer to succeed in the market place, and creating a solution that can contain one or more platforms, various applications, and various services.  BTS Technologies, or its partners, engage the customer in a collaborative effort to match the correct platform, applications, and appropriate services in order to create a solution.  No matter what the end result, a unified solution is always the right solution since the customer is fully engaged in the process to create the solution.

A typical vendor does not understand this, even if they say they do.  Typical telephony vendors have a “Box At A Price” approach where they talk about a PBX and what it can do, i.e. all of the features, ports, trunking capabilities, etc.  This has no real benefit to a customer as the customer needs to focus on revenue generation and operational efficiency.  The average customer does not care about the transport medium of their business processes, only that it works.

A Box approach, even if it is IP-based, has no improvement over a TDM-based product for a customer.   Applications that solve business problems and enhance business processes are the value-add.  With the Box approach, the customer will have to add these applications after the initial Box sale which often leads to a higher cost for the “solution” and increases the overall total cost of ownership (TCO) to the customer.

By using a true solution approach to solve customer problems, instead of a "Box" approach, the vendor and customer are in collaboration and not a “sale”.  Without the business case, that a solution approach will uncover, it makes it difficult for any customer to really understand and justify the monetary costs involved in Box-approached proposals. 

IP telephony solutions enable the convergence of voice and data which enables the applications that can truly solve customer problems.  Presence, collaboration, IP mobility, Wireless LAN, video conferencing, Unified communications, web-based management systems are all examples of applications that can lower costs, improve worker productivity, and/or allow a customer to offer new services to their customers.  Simply put, these applications help a company to improve it's business processes and helps make more money.

Services are the 3rd fundamental component of a solution mindset.  Services can range from software subscription to full blown security assessment and network designs.  In fact, BTS Technologies can assist with many services including the following:

The  BTS Technologies’ Solution Approach is a Win-Win Proposition.  Typical comments from customers sound like the following “If a solution is proposed that addresses our issues, you have our attention.  If you talk to us about boxes, we show you the door.”  By providing and implementing a complete solution to a business need in a timely and professional manner we are able to reach a new level of trust and satisfaction between BTS Technologies and our customers.  This is the Win-Win value proposition, and mutual success, that a solution approach brings. 

BTS Technologies has a vast array of products, applications and services for customers to choose from.  In addition, we have partners that are constantly developing additional applications.  As mentioned earlier, we allow the customer to decide which of these products, applications, and services are required or not, and we assist the customer with those decisions by taking the time to help customers review what they have, identify current and future needs, and provide solutions to solve those issues and concerns.